Ethos

Her Optimal is a platform providing women with evidence-based health and wellness insights. We empower women with the knowledge they need to understand their bodies better and live their happiest, healthiest lives. 

According to an Optimal Consumer Survey, 46% of women don’t understand how their biology differs from men, and 60% rely on intuition for their overall health.

Our goal is simple: to help women understand their bodies better by advocating for more female-focused research and spreading the science-backed truths. We challenge misinformation and turn the complex stuff into actionable hacks, laying the facts bare, so you don’t have to.

How are we reclaiming the women's wellness space?

We make it easier for women to understand their bodies, care for their health, and put their wellbeing first. Through our blog and social channels to community events and our online store, we cover every facet of wellbeing through our four content pillars.

Content pillars

  • Her Physical

    Represented by Tethys, the goddess of fresh water and nursing, this pillar focuses on fitness and nutrition content tailored to the physical and biological needs of women.

  • Her Mental

    Represented by Athena Minerva, the goddess of wisdom, knowledge, and war, this pillar helps women strengthen their mental agility and mindset.

  • Her Universal

    Represented by Tyche, the goddess of fortune, and Chloris, the goddess of nature. The content connects spirituality and nature, helping women to harmonise their internal and external world.

  • Her Social

    Represented by Aphrodite, the goddess of love, beauty, pleasure, and fertility, this pillar helps women build healthy and meaningful connections through interaction.

Physical

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Mental

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Social

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