What is Her Optimal?
Her Optimal was built on the fuel that most successful entrepreneurs run on: female frustration.
2023 was the year I realised just how severely women have been left out of healthcare research. According to our 2025 survey, 46% of women don't fully understand their own anatomy and 60% rely on intuition to make decisions about their health.
This is far from coincidental. This is the result of a pattern built upon male-centric standards, chronic underfunding of female research, and an industry that prioritises men over women.
Her Optimal is how I hope to bring women together to change this.
How do we help women?
Our goal is to debunk the myths we've been taught to accept and make sense of all the unanswered questions, so women never need to guess again.
Our content is grounded in biological science and backed by female professionals; we make it easier for women to understand their bodies, care for their health, and put their wellbeing first.
What topics do we cover?
Our content covers four key wellness pillars: physical health, mental health, universal wellbeing and social wellbeing. Each pillar is symbolised by a Greek goddess, honouring the power of feminine mythology and womanhood.
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Her Physical
Read onRepresented by Tethys, Greek goddess of fresh water and nursing. This pillar shares health, fitness, nutrition and lifestyle content, covering diet, periods, fertility, hormones, biohacking, beauty & more.
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Her Mental
Read onRepresented by Athena Minerva, Greek goddess of wisdom and knowledge. Answering your questions on anxiety, burnout, mindsets, depression, relationships, confidence, trauma, grief & more.
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Her Universal
Read onRepresented by Tyche, goddess of fortune, and Chloris, of nature. Merging spiritual and nature-related content, covering manifestation, purpose, alignment, intuition, identity & self-beliefs.
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Her Social
Read onRepresented by Aphrodite, goddess of love, beauty, pleasure, and fertility. Covering loneliness, relationships, breakups, boundary-setting, people-pleasing, family pressure, industry news & more.
Physical
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The Iron Test Women Must Know About: Ferritin E...
What ferritin is, how low levels can impact your energy, focus, sleep, and general wellbeing, plus how to support healthy iron stores.
The Iron Test Women Must Know About: Ferritin E...
What ferritin is, how low levels can impact your energy, focus, sleep, and general wellbeing, plus how to support healthy iron stores.
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Menstrual 'Care' Products Contain Toxic Forever...
The truth about toxic chemicals in period products, outdated menstrual product testing, and five affordable organic tampons and sanitary pads worth considering.
Menstrual 'Care' Products Contain Toxic Forever...
The truth about toxic chemicals in period products, outdated menstrual product testing, and five affordable organic tampons and sanitary pads worth considering.
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A Guide to Surviving Your Luteal Phase and Natu...
How to survive your luteal phase and ease PMS at the most turbulent time in your cycle for better physical and mental health.
A Guide to Surviving Your Luteal Phase and Natu...
How to survive your luteal phase and ease PMS at the most turbulent time in your cycle for better physical and mental health.
Mental
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A Neuroscientist Reveals the Number 1 Habit Sha...
Neuroscientist Siti Atinna Fadillah explains why putting pen to paper is one of the most life-altering things a woman can do. We spend an average of 8.8 hours a day...
A Neuroscientist Reveals the Number 1 Habit Sha...
Neuroscientist Siti Atinna Fadillah explains why putting pen to paper is one of the most life-altering things a woman can do. We spend an average of 8.8 hours a day...
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3 Things I Learned From Female Solo Travel
From France to Dubai, here's how what our editor learned from travelling alone.
3 Things I Learned From Female Solo Travel
From France to Dubai, here's how what our editor learned from travelling alone.
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How Three Female Founders Went From Stuck to Su...
Three women share how they ditched the broken system and built their dream careers from the ground up.
How Three Female Founders Went From Stuck to Su...
Three women share how they ditched the broken system and built their dream careers from the ground up.
Social
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Andy Burnham: 6 Changes to Women's Healthcare i...
Andy Burnham has just released the UK Government's most ambitious plan yet for women's healthcare.
Andy Burnham: 6 Changes to Women's Healthcare i...
Andy Burnham has just released the UK Government's most ambitious plan yet for women's healthcare.
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England Schools Now Required To Teach Women's H...
All secondary schools in England are legally required to teach menstrual and gynaecological health as part of the updated Relationships, Sex and Health Education curriculum.
England Schools Now Required To Teach Women's H...
All secondary schools in England are legally required to teach menstrual and gynaecological health as part of the updated Relationships, Sex and Health Education curriculum.
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Did The Novig x Sydney Sweeney Campaign Tell Wo...
The social media fallout of the Novig x Sydney Sweeney campaign, what women in sports really think, and whether sex still sells when reputation is the price.
Did The Novig x Sydney Sweeney Campaign Tell Wo...
The social media fallout of the Novig x Sydney Sweeney campaign, what women in sports really think, and whether sex still sells when reputation is the price.
