What is our goal?
Her Optimal was built on the fuel that most successful entrepreneurs run on: female frustration.
2023 was the year I realised just how fiercely women have been left out of healthcare research. According to our 2025 survey, 46% of women don't fully understand their own anatomy. 60% rely on intuition to make decisions about their health.
This is far from coincidental. This is the result of a pattern built upon male-centric standards, chronic underfunding of female research, and an industry that prioritises men over women. Her Optimal is how I hope to bring women together to change this.
How are we helping women?
Our goal is to make sense of all the unanswered questions, so women never need to guess again. Our content is grounded in biological science and backed by female professionals; we make it easier for women to understand their bodies, care for their health, and put their wellbeing first.
Through our blog and social channels, to community events and our online wellness store, we cover every facet of wellbeing through our four key content pillars. We vow to forever challenge misinformation, advocate for research, and give women the fluff-free facts they need to make more informed decisions about their health.
What topics do we cover?
Our content covers four key wellness pillars: physical health, mental health, universal wellbeing and social wellbeing. Each pillar is symbolised by a Greek goddess, honouring the power of feminine mythology and womanhood.
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Her Physical
Read onRepresented by Tethys, Greek goddess of fresh water and nursing. This pillar shares health, fitness, nutrition and lifestyle content, covering diet, periods, fertility, hormones, biohacking, beauty & more.
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Her Mental
Read onRepresented by Athena Minerva, Greek goddess of wisdom and knowledge. Answering your questions on anxiety, burnout, mindsets, depression, relationships, confidence, trauma, grief & more.
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Her Universal
Read onRepresented by Tyche, goddess of fortune, and Chloris, of nature. Merging spiritual and nature-related content, covering manifestation, purpose, alignment, intuition, identity & self-beliefs.
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Her Social
Read onRepresented by Aphrodite, goddess of love, beauty, pleasure, and fertility. Covering loneliness, relationships, breakups, boundary-setting, people-pleasing, family pressure, industry news & more.
Physical
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A Guide to Surviving Your Luteal Phase and Natu...
How to survive your luteal phase and ease PMS at the most turbulent time in your cycle for better physical and mental health.
A Guide to Surviving Your Luteal Phase and Natu...
How to survive your luteal phase and ease PMS at the most turbulent time in your cycle for better physical and mental health.
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Why Women Should Eat Before They Train
Physio Dr Stacy Sims' explains why women should always eat before the gym to increase endurance, boost muscle gain and see results.
Why Women Should Eat Before They Train
Physio Dr Stacy Sims' explains why women should always eat before the gym to increase endurance, boost muscle gain and see results.
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A Nutritionist On What to Drink At Each Cycle P...
A nutritionist reveals which milks to drink (and when) to boost energy and ease PMS.
A Nutritionist On What to Drink At Each Cycle P...
A nutritionist reveals which milks to drink (and when) to boost energy and ease PMS.
Mental
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3 Things I Learned From Female Solo Travel
From France to Dubai, here's how what our editor learned from travelling alone.
3 Things I Learned From Female Solo Travel
From France to Dubai, here's how what our editor learned from travelling alone.
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How Three Female Founders Went From Stuck to Su...
Three women share how they ditched the broken system and built their dream careers from the ground up.
How Three Female Founders Went From Stuck to Su...
Three women share how they ditched the broken system and built their dream careers from the ground up.
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A Yoga Teachers Basic Remedies for Anxiety
Libby Stevenson combines her expertise in yoga and biomedical engineering to offer practical steps for calming anxious thoughts and reclaiming your peace of mind.
A Yoga Teachers Basic Remedies for Anxiety
Libby Stevenson combines her expertise in yoga and biomedical engineering to offer practical steps for calming anxious thoughts and reclaiming your peace of mind.
Social
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The New Law Against Catcalling: What It Means f...
A new government law has made street harassment a stand-alone criminal offence in the UK and Wales. Here's how women should use it for their own safety.
The New Law Against Catcalling: What It Means f...
A new government law has made street harassment a stand-alone criminal offence in the UK and Wales. Here's how women should use it for their own safety.
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How A Sleep Scientist Treats Insomnia
Sleep scientist Sue Jones has launched Chrononight™, a personalised, science-backed sleep programme that addresses root causes of insomnia.
How A Sleep Scientist Treats Insomnia
Sleep scientist Sue Jones has launched Chrononight™, a personalised, science-backed sleep programme that addresses root causes of insomnia.
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Blend x Her Optimal: New Partnership Announced!
We have joined forces with Blend Supplements, a rising nutrition brand founded by Essex entrepreneur Joe Monti! It didn't take us long to realise Her Optimal and Blend are kindred...
Blend x Her Optimal: New Partnership Announced!
We have joined forces with Blend Supplements, a rising nutrition brand founded by Essex entrepreneur Joe Monti! It didn't take us long to realise Her Optimal and Blend are kindred...
