Her Brand Lab is our digital marketing service guiding women startingtheir own businesses through branding, marketing and content strategy.

Who's behind it?

Hi! I'm Jasmine (on the right). I am the founder of Her Brand Lab, a digital marketing agency for entrepreneurs starting out in the wellness space.

If you have a business idea but ...

  • No clue where to start
  • Are ready to start building
  • Have yours up and running, but not growing
  • Using a strategy but are seeing no results

I designed Her BrandLab with you in mind. We're here to help you bring your ideas to life, giving your business a digital home and a marketing strategy built so thoroughly, you'll never need to rebrand again.

Our formula

Four ingredients that make a successful wellness brand
Identity
01

Identity

Brand goals, values, messaging, tone of voice, clients and visual identity.
Personality
02

Personality

Breathe life into your brand through its content: social media posts, captions, blog posts and campaigns.
Home
03

Home

An infrastructure that finds and welcomes those that need you: through web design, SEO and social strategy.
Tested Strategy
04

Tested Strategy

A digital marketing strategy fuelled by thought leadership and regularly improved through reflection.

Collapsible content

Why Isn't Your Business Working?

Why Isn't Your Business Working?

Most wellness brands have the product down, but they're stuck in the same cycle: posting polished content, staying consistent, but with zero results to show for it. Truth is, your audience are out there actively searching for what you've created, but they just can't find you.

How Can We Help You?

How Can We Help You?

Whether you need a new branding strategy or a complete content overhaul, Her BrandLab is here to design you a growth plan that's as unique as your brand.

To start off, we offer a complimentary Brand Clarity Audit, which is a full analysis and review of your current content, audience, and market position.

You'll receive a breakdown of what's working, what's not, and exactly how we'll rebuild your strategy together.

What Is Our Strategy?

What is our strategy?

We start by conducting an audit of your current system. Using this information, we design your bespoke, editorial-driven strategy, focusing on four key marketing areas.

Our marketing blend:

  • 40% Editorial Strategy: SEO-optimised blogs, content calendars, and publishing plans built around what your audience is actually searching for.
  • 30% Social Media & UGC: Ready-to-post Instagram and TikTok content (Reels, carousels, grid posts), plus platform and community management so you stay consistent without burning out.
  • 20% Brand Partnerships: Influencer collaborations, expert interviews, and strategic partnerships that build credibility and expand your reach.
  • 10% Digital Marketing: Weekly analytics, email campaigns, and conversion-focused copy that turns interest into income.

Why Should You Work With Us?

Why Trust Us?

We're experienced

  • Our team has degree-level knowledge in editorial journalism, digital marketing strategy and content creation, with 2+ years of industry experience.

We're wellness-focused

  • Our CEO leads with her knowledge of the wellness industry, which means our agency understands wellness consumer psychology and industry trends more than any other.

We are trained storytellers

  • We are expertly trained in crafting direct response and SEO focused copy, two digital areas that undoubtedly make the most relatable and fast-growing wellness brands.

We do our research

  • We are a research-oriented agency, which means if you want to work with or are already working with a specific niche audience, within a new market or across various platforms, we are skilled at migrating content and using a variety of content management systems.

We understand software

  • We use Adobe Creative Suite, HubSpot, WordPress, and AI platforms to deliver professional, high-performing content every time.

Want a Free Audit?

To get a free concept, brand or content audit, please fill in the 5 minute form below